Mediker’s Smart Kalakaar Ki Khoj Picks its Winners

6 Young Radio Rockstars go live on AIR from LucknowIMG_3980

Lucknow July 2014:Mediker Anti-Lice Treatment, the kids’ favorite anti- lice brand, has announced this month’s winners of MedikerSmart Kalakaar Ki Khoj. Mediker gives 6 more smart girls from Uttar Pradesh once-in-a-lifetime opportunity to become Radio Rockstars on Mediker’s “Pyaar Se Suljhaye” show that is aired on All India Radio (AIR). This programme will be broadcasted from Lucknow on Monday 15:00 hours and Tuesday 13.30 hours. Call the toll-free number, 1800 1800 8888 and get a chance to participate in the Smart Kalakaar ki Khoj contest.

Mediker in partnership with SHARP (School Health Annual Report Programme) NGO, has created “Smart Kalakaar Ki Khoj”, a contest for kids across Bihar, Uttar Pradesh and Madhya Pradesh. On entering the contest, kids can get a chance to become a Radio Jockey (RJ) and host the “Mediker Pyaar Se Suljhaye” programme for a week. The campaign completed over 378 episodes and has provided over 93 smart girls an opportunity to fulfill their dream of becoming Radio Rockstars.

One of key aims of the brand is to turn Lice Negative to Life positive for kids. Through this initiative, Mediker also attempts to address every mother’s concern about her daughter achieving success in life. A mother takes great pains to eliminate any deterrent that comes in the way of her kid’s success. Lice are a problem that the mother is concerned about, as it distracts kids from their studies or other extra-curricular activities.

Ankita Awasthi, one of the winners of Smart Kalakaar Ki Khoj contest from Maharshi Vidya Mandir in Sitapur says, “I am very happy to win the Mediker Smart Kalakaar Ki Khoj contest as it has given me a great platform to showcase my talent. I’m glad that people in different states can hear me on radio. This is a great motivation for me at this young age in my life. My parents are also encouraging me to reach greater heights and achieve my dream. I thank Mediker for this opportunity.”

Speaking on the occasion Ms. Namita Gurnani, Teacher from Baba Thakur Das Inter College, says, “Providing a platform for encouraging school kids to display their talent is a great initiative by Mediker. Our school has a bunch of talented students who we see emerging as true shining stars in the field of performing arts. Such opportunities like Radio Jockeying provide parents and teachers various new career options that children can align themselves with. I am happy with Mediker’s initiative and request more and more students to participate and prove their talent.”


Preeti Pandey, another winner of Smart Kalakaar Ki Khoj contest from Chanda Devi Inter College in Banda says,“I feel this is one of the most important achievements of my life. I have always dreamt of becoming famous and being recognized by everyone. Being heard on a huge platform like AIR will undoubtedly boost my confidence and help me grow in life. I am very proud to be the girl representing Banda, a small village in Lucknow and winning the contest. I hope many girls like me, come out and participate in this show and make their parents and teachers proud.”


On their association with Mediker, Smart Kalakaar ki Khoj Rohit Singh, Coordinator, SHARP NGO said “Mediker has provided an excellent platform and a lifetime opportunity for young school children to display their talent and potential. Through this initiative, Mediker also attempts to address every mother’s concern about her daughter achieving success in life. It is hard to see a contest of this caliber that gives school kids the encouragement to leave their inhibitions behind and arrive as winners. Hope Mediker continues this initiative and continues making a difference in young children’s life.”


If your kid wants to become a Radio Rockstar, they can listen to “Mediker’s Pyaar Se Suljhaye” programme on All India Radio. To enter call the toll-free number, 1800 1800 8888 and register their entry by narrating a smart story on “how smart kids think differently”.

The names and other details of 6 Radio Rockstars of this contest are listed below:

safe and has no side-effects. It is a perfect solution for children suffering from lice and serves as a trusted companion for mothers.


Mediker is committed to educating consumers about the lice menace and problems that children can face therefore. To this end, Mediker not only heavily invests in awareness campaigns in the media, but also undertakes contact programmes / other activities in schools, etc.


For further information, please contact:

Ritu |9827092823