Honda Activa reiterates ‘Pole position’ in Indian 2wheeler industry
Activa becomes the No.1 selling 2-wheeler yet againAt 1,91,883 units in July’14 Activa achieved 64% YOY growth
Raipur, August 22, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the Only Honda in Indian 2-Wheeler industry once again sets higher standards as Activa reiterates its No.1 position. Continuing to register higher sales month after month, it’s for the third time in last 11 months that Activa achieved highest sales amongst all 2- wheeler models sold in the country.
In July’14, Honda Activa sold 1,91,883 units and achieved YOY growth of 64% from July ’13 to July’14.
Speaking on the achievement, Mr. Yadvinder S. Guleria- Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, we are excited that Activa has once again become the highest selling 2-wheeler of India. This is more significant since an automatic scooter displaced a motorcycle for numero uno position in Indian 2- wheeler industry. This clearly indicates that Activa is exponentially getting acceptance as the most preferred choice of 2-wheeler for commuting. In the last few years scooters have evolved and become more technologically advanced, fuel efficient and stylish. The high growth of Scooters in India has primarily been led by Honda and we are confident of maintaining this leadership in future.”
Since its launch in FY 2001-02, Honda Activa has registered phenomenal growth. Its consistent performance along with technology up-gradation for better mileage has won hearts of Indian customers. The latest launch Activa 125 has received an overwhelming response from the market. This versatile vehicle enabled mobility, empowered many families and continues to lay trust as female riders join the wagon.