Kings XI Punjab rings up HTC
Kings XI Punjab signs HTC Mobiles as the official right chest sponsor
New Delhi: In the build up to the Champions League T20 2014, Kings XI Punjab today announced HTC Mobiles as an official sponsor occupying the right chest position on the Kings XI Punjab playing jersey. The sixth edition of the Champions League is scheduled to start on September 13, 2014 and will go on till October 4, 2014.
“We are happy to have partnered with Kings XI Punjab, a team known for its positive attitude and enthusiasm. Cricket is a widely followed game in India and youth has great interest in the sport. Therefore, we are hopeful and quite positive that with this association we will be able to further strengthen connect with the existing audience and expand our customer base too. We would like to wish Kings XI Punjab all the best for the upcoming season and are sure that they will perform exceedingly well” said, Faisal Siddiqui, Vice President and Country head, HTC India.
Commenting on the announcement, Fraser Castellino, COO, Kings XI Punjab, said, “We are extremely pleased with this association. HTC Mobiles represent youth and vibrancy and these are also the key attributes of Kings XI Punjab. We are hopeful of having a great season in the upcoming Champions League and are ready to take on the battle field.”
Navroze D. Dhondy, Founder & MD, Creatigies Communications, said “We were right to believe that this would be a great partnership keeping in mind the similar vibes and energies both the brands have. HTC is synonymous with ‘smart-phones’ and KXIP with ‘smart-cricket’, both providing value and entertainment to the users. We are sure that this association will prove to be mutually beneficial and a long term one.”
About Kings XI
Kings XI Punjab is a part of the eight competing teams promoted by Indian Premier League (IPL). It is held and promoted by a consortium, which includes MohitBurman, Ness Wadia, PreityZinta and Karan Paul.
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTCpushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit http://www.htc.com.
About Creatigies Communications
Creatigies Communications, a media, innovations and sports management agency has been instrumental in establishing this partnership. The company has become synonymous with breakthroughs in sports management have been pioneers in creating partnerships for each of the Cricket League teams, the Wisden Awards, Predikta, Superskills.
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