Arise India enters Surat s organized market with Arise One
Delivers entire Arise product folio to consumers and positive returns to investors
Enhancing positive brand imagery and providing the customers a delightful buying experience ‘Arise One’ concept showcases an comprehensive product range under one roof
Will enhance productivity of investors, where they get an assured return of 25% annually
Will make the consumer shopping experience better by offering live experience of varied product folio on a common platform thus creating a never-seen-before shopping opportunity
Surat (Gujarat) – September 12, 2014: Arise India Ltd, the industry leader in electrical & electronic goods, in its effort to build positive brand imagery and create a brilliant shopping experience for the consumers enters the organized retail domain in Surat with its ‘Arise One’ concept. Showcased via an interactive session hosted today at Hotel Taj Gateway, this Arise One concept seeks to deliver an entire portfolio of products to the consumers under one roof while ensuring handsome return on investments to the investors.
A reputed brand name with a diversified product portfolio, Arise has in over 30 years of business found acceptance amongst the majority of consumers and trade channels of the country. With today’s business models moving on from the traditional dealer/distributor channels onto consumer oriented channels, Arise senses this opportunity to create a new consumer shopping experience through ‘Arise One’. By displaying an entire product range on a common platform, Arise One will provide an experience to the consumers that will enable them to have a first-hand look into the products and thus make an informed buying decision.
One of the very few names who can claim a diverse portfolio of products, Arise has a product for every need. Showcased to the dealer community of Surat here today, the ‘Arise One’ concept displayed the entire product folio headlined by an experiential demo zone featuring the Arise Divine 4.2 Boom LED TV with revolutionary features for AndroidTM. Creating a buzz with its pioneering features, the LED TV was showcased for the consumers for the first time and garnered great enthusiasm and positive feedback from the consumers and dealers alike.
Mr. Avinash Jain, Managing Director of Arise India Ltd, “With ‘Arise One’, we are redefining the next generation of the three way brand-channel-consumer interaction. Today the consumer & channel interaction with the brand has changed and to keep up with the times we also have to change our business model. Over the years, Arise India has found acceptance not only in the trade channel but in millions of households across the length and breadth of the country. It is this acceptance that we seek to build upon through our new trade initiative.”
“The need of the hour is to enhance the brand imagery and give customers a delightful buying experience at the point of sale. ‘Arise One’ is a step in this direction, with a vision to attain the premium positioning in the consumer mind-space. With Arise One, we are confident of strengthening our hold in the market and build upon the legacy which has helped us in becoming the most preferred electrical & electronic goods brand in the country”, he added.
About Arise One
Benefits for the Consumers
With a vision to attain a premium positioning in the consumer sales sector, ‘Arise One’ will create an altogether new paradigm in retail shopping. It will offer a comprehensive product range whilst showcasing the best products and services with extended warranty. Combining the best of products from its extensive product catalogue, ‘Arise One’ will offer a never-seen-before shopping opportunity to the consumers. Apart from store sales, Arise India in its effort to create a fresh new shopping concept will also operate on the e-commerce platform which will offer a direct interface between the consumers, the brand and the products.
Benefits for the Investors
Arise India boasts of huge network of dealers, distributors and channel partners. It is thus, to offer a new business opportunity to the trade channels, that ‘Arise One’ will bring in the concept of shop-in-shop stores. In an effort to build upon a brand legacy which the trade channels will be proud of, ‘Arise One’ will offer a revolutionary ‘Fantastic Five’ concept which is aimed to enhance the productivity of investors.
The Fantastic Five Concepts include:
- Adding Value to your Investment: Associating with Arise India is a valuable proposition. Not only does the investor get full returns on his investments, he also stands to claim redeemable value, which is much greater than the total value of investment.
- Always the hot sellers – The dealer will only have the products which are in demand. The company will replace the redundant stock with a fresh stock of hot selling products, thus ensuring fresh and the most hot-selling stocks for the dealers.
- Profit before Purchase –Arise turns the incentive scheme altogether and guarantees assured return of 25% annually, at the time of enrollment into the scheme. Exciting commission or 25% return, whichever is higher will be offered to the seller.
- Your personal E-Salesman –The ‘Arise One’ scheme comes with a personal electronic device – ‘Arise’s E-Salesman’, preloaded with detailed information on Arise products which helps answer customer queries effectively and educates on the USP of the products.
- The Guarantee of Arise – All Arise products come with a guarantee of exceptional quality which assures peace of mind. Adhering to the highest quality standards and performance, Arise products come with door step service and online service to the customers, thus creating a win-win situation for the brand, the dealer and the customer.
Every ‘Arise One’ section will feature a uniform concept with pre-approved branded design. Also as a part of specific consumer-centric approach, the dealer benefits from strategic after-sales service initiatives where ‘Platinum One’ franchisee has Service Centre and Service Engineer, ‘Diamond One’ franchisee has Service Engineer appointed by the company and ‘Gold One’ franchisee has Service – on – Call facility
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