IBN7 re-launches with ‘HauslaHai’; dons new look
Aims to give viewers the widest and the most exhaustive coverage driven by its unparalleled network of 2000 reporters across the country
New Delhi, October 15, 2014: IBN7 is changing. Taking its rich legacy of being India’s channel of Impact forward, IBN7 is being re-launchedon Sunday, October 19, 2014. With the spirit of ‘Utsaah, Umang and Umeed’ of a new changing India, the channel is set to reposition itself with the new tag line Hausla Hai. A fresh and positive perspective, a committed team of reporters, new shows and pacier &cleaner graphics will ensure that IBN7 will stand out in the cluttered Hindi news genre. With over 2200 reporters across the country, the channel will provide coverage which no other network can match and will focus on providing more and more news as opposed to views and opinions that have become the norm on most news channels.
The changes at the channel are being fronted by established and credible faces of Television- SumitAwasthi, RichaAnirudhand AkashSoni along with Navjyot Kaur, TejasviChandokNayyar, PayalBhuyan, HimaniNaithani, Pankaj Bhargava and the channel’s present team of young and credible journalistsand reporters. IBN7 will be launching several new shows as part of its re-launch. From a programmethat will showcase news fromevery nook and corner of the countryDesh Din Bharto a big town, big story show – Rajdhani Express and a show dedicated to the latest buzz and trends in the social media spaceINews, the channel’s programming line-up willappeal to a wide cross-section of viewers. The prime time programming on IBN7 is also being re-vamped and strengthened with a new show AathBajewhich will not only be a round-up of news but will also deep dive into major issues, a rejuvenated &pacyIndia NauBajewith short format news, packages and newsmaker interviewsand a new crime bulletin – Crime News.
Commenting on the re-launch,UmeshUpadhyay, President (News), Network18 said, “The IBN7 re-launch, we believe, will be a defining milestone for the channel.It is extremely important that news channels stay relevant to viewers. Our increased focus on news as against just views, clean look and feel, our unmatched footprint and coverage and our focus on strong journalistic values will resonate with the Hindi news viewers. We already have an exceptionally strong team with senior journalists Sh. Sanjeev Paliwal and Sh. M.K. Jha which has become stronger, more vibrant and more credible with the addition of our new team members.”