Sony Entertainment Television presents India’s first sports reality show

120 celebrities….8 teams …19 matches….Unlimited Entertainment!

National, October , 2014: 120 television stars… 8 teams… battling it out for the coveted trophy over 19 matches can only mean one thing… that the big daddy of all reality shows, the Box Cricket League has arrived. Sony Entertainment Television today announced the launch of BCL, India’s first ever sports reality show. This unique format has been conceptualized by Marinating Films and produced by Balaji Telefilms; Season 1 of this championship will be telecast on Sony Entertainment Television soon.

Cricket has always been considered a religion in India and when mixed with a high dose of glamour and drama, it serves as the ultimate form of entertainment! BCL consists of 8 teams, comprising 120 popular television celebrities who will compete against each other playing a total of 19 matches of 14 overs each. All the teams will be divided into two groups, A and B. Each team in Group A will play against each team of Group B, leading to 4 teams qualifying for the semi-finals. The winner will then compete in a high-octane final for the coveted trophy.

Matches will commence with a face-off between the two playing teams, where they will perform signature moves on their team anthem. Giving the mundane coin toss a skip, BCL has introduced a ‘filmy toss’ with options like ‘Jai or Veeru’, ‘Basanti or Dhanno’. Upping the glam quotient will be two BCL titlis, Noorin Shah and Vrushika Mehta, who will perform acts during time outs and the ball change. Making the game more entertaining, viewers will also get to see behind the scenes action, locker room gossips and some extremely creative awards like Gentleman of the Match and Most Stylish Player of the Match amongst others.

Speaking on the launch of BCL, Mr. Nachiket Pantvaidya, Senior EVP and Business Head, Sony Entertainment Television said, “We are very happy to be associating with Balaji Telefilms and Marinating films for a unique concept like the Box Cricket League. This is 4 weeks of differentiated offering which will provide alternative content to viewers of GEC. I am sure our viewers will enjoy this unique combination of entertainment and cricket to the fullest.”

Ekta Kapoor, Joint Managing Director, Balaji Telefilms said, “BCL marks the coming together of top talent from the television industry, whose popularity is unparalleled. We’ve tweaked the rules of cricket where for the first time on BCL, female stars will play alongside their male counterparts. And when the girls get onto the field, expect reality television like never before.”

Sunny Arora, Director, Marinating films said, “BCL will change the way people look at the game of cricket. My vision is that after Season 1 of BCL , young girls will pick up bat and ball and start playing.”

While the spirit of cricket remains intact, the introduction of new twists in the game is sure to keep the audience entertained. To step up the excitement, during the 6th & 10th overs, the batting captain will challenge the bowling captain to hit a certain number of runs in a single over with a particular bowler. If they manage to hit the number of runs they have challenged

them for, then they earn double the runs. If not, they will lose the number of runs they challenged the bowling team. The 7th over will also see a ball change procedure where the players can strategize their next game plan.

With so much of glitz and glamour added to the favourite sport of the nation with a twist, the audience is in for a treat as the BCL gets all set to roll its first season.
So join in the fun and cheer for your favourite stars as they get ready to fight it out only on Sony Entertainment Television